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Michael John Flooring

Long Term Business Development & GROWTH

Project Overview:

• Brand creation and design
• Two new websites developed and created
• PR and Social Media Management
• Promotional Marketing Materials
• Business growth objectives
• SEO Optimization
• Signage and print marketing materials

The Finer Details

Michael John Flooring are Leicestershire’s largest independent flooring retailer, which a number of luxury showrooms across the County.

We have worked with Michael John Flooring for a number of years, initially helping them re-design their image to the public and assisting with the set-up of their ‘marketing identity’. As we do with all our clients, we have forged a close working relationship with Michael John Flooring allowing us to effectively identify what MJ wanted to accomplish from their marketing strategy. Michael John, have also looked to expand their reach across the Leicestershire, and we have helped with the marketing support for a number of their new showrooms across the County, with signage, advertising and PR/Social Media promotion.

Over this time, technology has advanced and we have helped Michael John embrace the ‘digital age’ with integrated social media and online SEO management. This ‘online management’ includes the design of two brand new website for Michael John Flooring, first in 2009 and then in 2015, which in comparison to their competitors, really sets them apart and re-affirms their status as Leicestershire’s largest independent flooring retailer.

‘‘The project with Michael John Flooring, really does showcase the breadth of our capability to help businesses grow and achieve their full potential’.

Rob Barsby, Creative Director, Shinx Creative