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Opal Products

Long-Term Business Growth

Project Overview

· Website Development and Design
· SEO Optimization
· Social Media Management
· PR/Editorial Creation
· Copywriting
· Print marketing material
· Emailers/E-shots
· Business Growth

The Finer Details

Opal Products specialise in the import and distribution of the finest Air-Freshening and Car Care products across the United Kingdom and Europe. Working in close quarters with the best brands in their industry such as; California Scents, Little Trees, Chewits and Jelly Belly, it has been an incredible exciting venture for us to get involved with!

Our initial brief for Opal Products, was to re-design their brand, provide full marketing support (social media, PR, copywriting, emailers) and establish where they wanted to be positioned within their industry. The aim for Opal Products, is to expand their influence across Europe and become a leading supplier of the leading air-freshening products on the continent. Even though it’s early days in our partnership, the work is starting to bear fruit and we are currently moving from the initial ‘business set-up’ phase and into the ‘continued business development’ phase, which will be focused on helping achieve the required growth for Opal Products.

In terms of their website development, we completely re-designed their site with the aim of re-positioning Opal as the professional International supplier that they are. The editorial content, with case studies, interviews and various features also mirrors this status. Social Media is also a big component of helping Opal grow as a business, and various social media ‘features’ have been created to help engage their target audience more effectively.

‘‘We’re looking forward to continuing our work with Opal Products, and it’s certainly going to be an exciting time for this superb company’’.